Biddable Media Best Practices and Techniques

What are Biddable Media Best Practices and Techniques?

The Biddable media best practices and techniques are the practices of buying different advertisement opportunities through bidding in real time. An array of businesses are looking to advertise for different products and the ultimate goal is to use the different techniques of SEO to increase search rank on the search engine results page, or SERP for short. Businesses have to take into account several factors when approaching biddable media such as bidding price, target keywords, and ad content relevancy.

Practices and Techniques

Utilizing biddable media best practices and techniques effectively include the utilization of keyword optimization practices, pay-per-click (ppc), and social media advertising.

  1. Keyword Optimization Practices: Utilizing keywords efficiently can be very impactful for the success of your biddable media campaign. The more you implement keywords into your biddable ad campaign that are also relevant to your target audience, the more you will see customer engagement increase with the ad you are promoting. It is important to target keywords with low competition yet high relevancy because you will be able to have more of an impact on your target audience with your biddable media ad campaign.
  2. Pay-per-click (PPC): Pay-per-click marketing is a form of biddable media where you pay for the right to rank higher on a desired SERP in exchange for paying for each click from your target audience. In using this biddable media practice, you will be able to maximize consumer traffic in an attempt to turn their click into positive conversions for your website.
  3. Social Media Advertising: Social media is the fastest growing medium amongst people of all age groups so it makes sense that it can be beneficial in how you utilize your biddable media. You can promote your website and product content through an array of platforms with the hope of turning the viewers into consumers through content engagement. As social media mediums have become more adaptive to the times, “various social media platforms offer their own biddable media methods to reach your target audience“. You can promote any form of media, photos and videos included, to reach your desired target audience.

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