Optimize Website: Onsite SEO

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What is Onsite SEO and Why is it Important

Onsite SEO is the SEO method used to improve one’s own page in order to allow their website to rank higher on the search page. Every element of your website can contribute to how high your website ranks. Of course, the ultimate goal is to rank at the top of the search page and that is dependent on how well you structure your website. This article will elaborate on some different ways to improve the structure of your website and what you should specifically prioritize in order to obtain a high search page ranking.

Seven Tips to Improve Onsite SEO:

1) Improve Quality of Content: This is in many ways the most important element to focus on for onsite SEO. Content that is relevant to user searches will bring in more traffic than any page alterations you can possibly do. This is because if users find your content to be useful, they will be more likely to recommend it across more platforms which will lead to more engagement and a higher likelihood of interactions from a wider audience base. In an effort to keep the website relevant, it is also best to make sure to regularly update the content of the page. This will keep you more relevant which is necessary for the ever-changing user searches.

2) Include Keywords Frequently: It is important to think in the eyes of the consumers searching the internet. You must be able to anticipate what searches would lead them to your website. With this in mind, you must include these searches or keywords throughout the entirety of your page. Focus on these keywords and center the content of your website around them. Also, something to take note of is “if you want to rank for multiple keyword phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting“.

3) Keep URLs Simple: Your website’s URL should be very concise and also easy for the user to understand what they are clicking on just from reading it. This means that you should most likely include a keyword in the URL if you want user engagement from that keyword search.

4) Make Title Stand Out: Just like the URL, your title should also make it clear to the user what your website entails. You also have to make sure that your title stands out compared to the other websites that rank on the same page. As the title is the first thing the user sees when the search page is loaded, make sure to have a keyword-inclusive title that is also unique from other websites.

5) Have a Convincing Meta Description: The meta description is the website description users see directly on the search page under each link. Here it is especially important to use keywords “because Google bolds terms that match the person’s query“. This will make the description stand out bringing more engagement to your page.

6) Internal Linking is Important: Linking other web pages within your website incredibly important. It allows you to build connections with other websites and will bring in more users from those websites. The links from other websites you incorporate into your page will higher the ranking of not only your page but their page as well. Linking keywords is especially important too as it will greatly help with SEO.

7) Use Relevant Images: Images that are tailored to what your website is based around can be great for SEO. While stock images may seem to be sufficient this is not the case as “those stock images might be hurting your SEO“. Using original images with your own branding will allow you to bring in more search traffic due to the consumer base that comes in from the image section on search engines such as Google.

Check out search marketing strategies for Michigan businesses and too!

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